This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why GoPro Thinks Content Is King

NEW YORK (TheStreet) --Even though GoPro (GPRO - Get Report) makes the majority of its money selling cameras, the company sees itself as a content company and not as a hardware company.

"First and foremost we see ourselves as a content business. People have to be able to manage that content," said GoPro CEO Nick Woodman. "For GoPro to realize its full potential we have to continue to develop from a content capture base, but also to deliver  the content management."

Content is king for GoPro as is evident by the focus the company is placing on its upcoming content sharing app that is now in the latter stages of development, company executives said Tuesday at J.P. Morgan's 43rd Annual Global Technology, Media & Telecom Conference.

Woodman said the GoPro app will enable basic editing but make it very simple for the camera's users to share their video. This is done directly through the cloud eliminating the need for the user to touch and SD card or use cables. Once in the cloud the content can be access through any device with a GoPro account.

Must Read: Warren Buffett's Top 10 Dividend Stocks

Once everything is in place, Woodman believes GoPro will be viewed as a content company, not just a camera maker.

"The GoPro app is still in development. It is our version of 'iTunes' if you will. It is now in alpha testing by GoPro employees," Woodman said, adding that he believes GoPro cameras are now in the same place as the iPod was before iTunes was rolled out indicating that there will be a distinct difference in how the hardware will be viewed and accepted by consumers once the software is available.

While the app is being look on more as an ancillary offering now, it will be something the company can monetize at some point in the future, said CFO Jack Lazar. Meanwhile, the company expects the software's ability to easily share content, which Woodman admitted was a sticking point with some users now, will help attract even more customers to the brand.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
GPRO $15.27 -5.70%
AAPL $98.53 1.62%
FB $97.51 0.18%
GOOG $716.63 0.30%
TSLA $207.94 -1.50%


Chart of I:DJI
DOW 16,398.57 +52.12 0.32%
S&P 500 1,923.67 +1.64 0.09%
NASDAQ 4,637.9890 -5.6420 -0.12%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs